Even with just 9–18㎡, you can achieve long-distance recognition and close-range conversion through vertical space utilization, traffic flow design, layered lighting, focused messaging, and micro-interactions.
01 Vertical Space Priority: Creating a "Brand Anchor" Within 4m Height Limit
- Brand Tower/Column: 3.6–4m height, facing main aisle; signage ≥15cm, evenly illuminated.
- Lightweight Materials: Aluminum profile + fabric/honeycomb panels to reduce load and installation time.
- Overhead Signage: Use hanging elements (comply with venue height limits and rigging point restrictions).
02 Single Visual Focus: One Message That Breaks Through
- "One unique selling point + one main headline + one core image".
- Store secondary information in lower-priority areas (brochures/screens/corner graphics).
- Copywriting Tip: 7–12 words maximum, verb-object structure for easy scanning.
03 Efficient Traffic Flow: Open Invitation, Clear Zones
- Front Zone: 1–2 second "instant comprehension" (posters/hero products)
- Middle Zone: Touchable and testable (demos/sample displays)
- Back Zone: Private discussions (high-back sofas/small tables)
04 Layered Lighting: Accent Lighting Over "Flat Overhead Wash"
- Key Visual 800–1200lx, Products 600–800lx, Ambient 300–500lx.
- Prioritize track spotlights/wall washers, avoid flat overhead lighting.
05 Micro-Interactions & Lead Capture: Keep Visitors 30–60 Seconds Longer
- Touchscreens, product samples, quick raffles/QR code forms.
- Giveaway Strategy: Small but premium (pins, stickers, limited cards) to reduce cost and boost brand recall.
06 Reusability & Modularity: Reduce Costs, Increase Efficiency
- Modular displays (lightboxes, trusses, standard counters) can be reused multiple times.
- Only change graphics each time, keep structure intact.
Material Checklist (9–18㎡)
- Vertical Brand Tower: 1 set
- Track Spotlights: 12–18 units (4000K)
- Lightweight Counter: 1–2 units (built-in storage)
- Demo Table: 1 unit (cable management)
- Portable Display Stands: 1–2 sets (easy graphic swap)
Common Mistakes
- Information overload (more than 3 key messages)
- Unbalanced lighting (overexposed key visual/glare)
- Traffic congestion (too much equipment in front zone)
FAQ
Q: What's the ideal size for a small booth's key visual?
A: Recommended 2.4–3m wide, 2.4–3m high, ensuring readability from 5–10m away.
Q: Should we include a screen?
A: Small screens under 1–2㎡ work best; loop 15–30 second videos, avoid lengthy content.
Q: Open or semi-enclosed design?
A: Open designs attract more traffic; if discussions are needed, use semi-enclosed partitions in the back zone.
This article is published by StarRise Global. Copyright belongs to the original author.