Knowledge Academy
Share professional knowledge, design tips and practical experience in exhibition industry
Brand StrategyCafé Lacoste: When a Cup of Coffee Becomes an Entire Brand Universe
French brand Lacoste opened its first Café Lacoste in Monaco, transforming the "crocodile you wear" into an immersive lifestyle space.
Industry Trends2026 Exhibition Three Trends: Global Events Are Rewriting the Rules—What Should We Prepare?
As we enter 2026, the global exhibition industry is undergoing structural change. TSNN's latest report highlights three forces redefining the events industry—brand activations, AI penetration, and immersive experiences.
Brand StrategyEmotion-Driven Brand Loyalty: Exhibition Playbook for Chinese Brands
Building on The Branding Journal’s research, this article explains how seven emotions—Trust, Belonging, Joy, FOMO, Love, Comfort and Empowerment—drive loyalty, with Starrise Expo’s exhibition-ready playbook.
Industry TrendsESG Is Reshaping Global Exhibitions: 2026 Trends, Challenges and Exhibitor Impact
ESG is becoming the foundational rule for exhibitions—materials, logistics, energy and operations head toward mandatory disclosure. Based on TSNN reports and policy trends, this article helps Chinese exhibitors prepare for green compliance and design upgrades.
Brand MarketingBirkenstock Brand Evolution: From Traditional Craftsmanship to Global Cultural Icon
How did a traditional brand known for "health shoes" and "German footbed" rise again in 21st century fashion culture? Birkenstock's modernization provides crucial insights on dialoguing with the era while maintaining brand soul.
Brand MarketingBrand Ambassador Selection: Practical Guide for Exhibition Promotion
Brand ambassadors are more than spokespersons - they are bridges of trust between brands and customers. This article provides practical selection criteria for exhibition promotion across four dimensions: value alignment, long-term commitment, content capability, and measurable returns.
Global ExhibitionsFirst-Time Exhibitor Guide: How to Choose the Right Global Exhibition for Your Business
In the rapidly changing global trade landscape, exhibitions remain the lowest-risk entry point to international markets. This article provides five practical criteria and methods for first-time international exhibitors.
Design TipsBig Design for Small Booths: How to Make Small Booths Stand Out
At exhibitions, bigger is not always better. This article shares how to create maximum value in limited space.
Material SelectionExhibition Material Selection Guide
Understanding characteristics, pros and cons of different exhibition materials to choose the best for your booth.
Safety StandardsExhibition Safety Regulations and Precautions
Exhibition safety is crucial. This article details key points on fire safety, structural safety in booth construction.
Design TheoryColor Psychology in Booth Design
Colors greatly influence visitor psychology. Learn how to use color psychology to enhance booth appeal.
Lighting DesignThe Art of Booth Lighting Design
Good lighting design makes booths shine. This article shares professional booth lighting design techniques.
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