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Industry Trends2026 Exhibition Three Trends: Global Events Are Rewriting the Rules—What Should We Prepare?
Venue GuideIAAPA Expo 2025: Global Attractions Industry Barometer—Why Every Industry Professional Should Visit Orlando
Brand StrategyEmotion-Driven Brand Loyalty: Exhibition Playbook for Chinese Brands
Client NewsReadline Shines at the Big Winner Forum, Driving Future Agriculture with Synthetic Biology and AgriTech Innovation
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Booth Design
Brand strategy to 3D delivery, visitor flow planning, material & lighting schemes, compliance drawings—buildable creativity with reusability
Booth Construction
Prefab + on-site assembly, B1 fire-rated QC, lean multi-trade scheduling, on-time delivery with dismantle support
International Expo Support
DIN/NFPA compliance, multilingual coordination, international shipping & customs, cutting cross-border risks
Media Promotion
Pre-during-post show strategy, press releases, photo/video, KOL & social campaigns to boost exposure and leads
News & Updates
MoreClient NewsReadline Shines at the Big Winner Forum, Driving Future Agriculture with Synthetic Biology and AgriTech Innovation
Client NewsReadline Leads Pet Health Innovation with AI and Synthetic Biology at 2025 Pet Industry Technology Innovation and Investment Forum
Company NewsWinter New Launch｜StarRise Expo Launches "Warm Winter Care" Limited-Time Promotion
StarRise InsightsPuerto Rico's Signal: The Recovery and Redefinition of Global Convention Destinations
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Energy & PowerShanghai Electric Power Expo - Hongye Electric
Synthetic BiologyReadline Autumn New Product Launch
Automotive IndustryYiche New Year Festival Live Event
Rail TransportInnoTrans Berlin - Kyland
Knowledge Academy
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Brand StrategyCafé Lacoste: When a Cup of Coffee Becomes an Entire Brand Universe
French brand Lacoste opened its first Café Lacoste in Monaco, transforming the "crocodile you wear" into an immersive lifestyle space. The Branding Journal calls it a "textbook" brand extension—from product to space, offering insights for brands doing upgrades, exhibition experiences, and offline IP spaces.
Industry Trends2026 Exhibition Three Trends: Global Events Are Rewriting the Rules—What Should We Prepare?
As we enter 2026, the global exhibition industry is undergoing structural change. TSNN's latest report highlights three forces redefining the events industry—brand activations, AI penetration, and immersive experiences. These trends are impacting both Western markets and Chinese exhibitors' internationalization strategies.
Brand StrategyEmotion-Driven Brand Loyalty: Exhibition Playbook for Chinese Brands
Building on The Branding Journal's framework, this article explains how seven emotions—Trust, Belonging, Joy, FOMO, Love, Comfort and Empowerment—drive loyalty, coupled with Starrise Expo's practical guidance for exhibition content and media execution.
Industry TrendsESG Is Reshaping Global Exhibitions: 2026 Trends, Challenges and Exhibitor Impact
ESG is turning into the foundational rule for exhibitions—materials, logistics, energy and operations are heading toward mandatory disclosure. Based on TSNN reports and global policies, this article helps Chinese exhibitors prepare for green compliance and design upgrades.
Brand StrategyCafé Lacoste: When a Cup of Coffee Becomes an Entire Brand Universe
Industry Trends2026 Exhibition Three Trends: Global Events Are Rewriting the Rules—What Should We Prepare?
Brand StrategyEmotion-Driven Brand Loyalty: Exhibition Playbook for Chinese Brands
Industry TrendsESG Is Reshaping Global Exhibitions: 2026 Trends, Challenges and Exhibitor Impact
Venue & Exhibition Guidelines
MoreOrlandoIAAPA Expo 2025: Global Attractions Industry Barometer—Why Every Industry Professional Should Visit Orlando
Las VegasGlobal Tech Compass: From CES 2024 to CES 2025 - Industry Expansion, Immersive Experiences, and Future Trends
ShanghaiEP Shanghai 2025 Complete Exhibition Setup Guide | Professional Analysis + Tips
OrlandoNBAA BACE Orlando Key Rules Guide | Essential Guide for International Exhibitors
OrlandoIAAPA Expo 2025: Global Attractions Industry Barometer—Why Every Industry Professional Should Visit Orlando
Las VegasGlobal Tech Compass: From CES 2024 to CES 2025 - Industry Expansion, Immersive Experiences, and Future Trends
ShanghaiEP Shanghai 2025 Complete Exhibition Setup Guide | Professional Analysis + Tips
OrlandoNBAA BACE Orlando Key Rules Guide | Essential Guide for International Exhibitors
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