1. Science as Beauty: Building Brand Narrative Space
On September 17, Redlin successfully held its 2025 Autumn New Product Launch in Beijing with the theme "Evolution of Life Molecules". The event focused on the integration of green active ingredients and AI technology, attracting experts, scholars and partners from beauty, health, agriculture and other industries.
StarRise team participated throughout the entire process as the execution and communication partner - from space design and on-site setup, photography and videography, photo live streaming and video editing, conference material design and printing management, on-site support and real-time technical coordination, to news content publishing and multi-platform media integration.
We are committed to presenting the technological core of "life molecules" to the public in a more artistic and communicative way through the integrated expression of "space + content + communication".
Launch Event Scene: Life Molecule Themed Space Design
2. The Beauty of Technology, Integrated into Space
The launch event was inspired by "life molecule structures", with space design combining blue-green cool tones, circular light bands and suspended molecular installations to convey the concept of symbiosis between life and technology.
During execution, the StarRise team systematically optimized lighting, video, audio and audience flow to ensure an immersive on-site experience while maintaining communication effectiveness. The photography and video team achieved instant image distribution through multi-camera setup and real-time photo live streaming system, making "scientific beauty" more infectious in media communication.
Multi-platform Media Coverage
3. Integrated Media Communication: Sustaining Brand Value Diffusion
To help Redlin achieve sustained exposure and influence extension after the launch event, StarRise planned and executed a multi-platform media promotion plan. Press releases were simultaneously published on four major mainstream media platforms:
📰 Sohu News 📰 Phoenix News 📰 Straits Headlines 📰 High-end Beauty Network
Through multi-platform matrix publishing combined with photo live streaming and short video communication, the event information achieved dual-line coverage of professional audiences and the general public. As of the publishing day, total readership exceeded 200,000+, significantly enhancing Redlin's brand awareness and authority in the scientific research and beauty industries.
4. AI and the New Paradigm of Brand Communication
Multiple Redlin scientists shared the latest achievements in AI-driven active ingredient research and oil-soluble peptide technology breakthroughs at the conference. This highly aligns with StarRise's innovative philosophy:
"AI is not only changing research processes but also reshaping brand communication logic."
In this project, we introduced AI-assisted photo selection and video editing workflow for the first time, achieving intelligent and efficient material output. In the future, we will continue to explore the deep integration of AI and exhibition communication, creating more brand spaces that combine professional and artistic expression for clients.
5. Moving Forward Together, Building Brand Power
This cooperation not only witnessed Redlin's breakthrough in scientific research but also the resonance between brand, space design and media communication.
StarRise will continue to provide clients with integrated services from exhibition design, event planning, media promotion to digital communication, helping more Chinese brands be seen on the global stage with professional execution and international vision.
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