Brazil Exhibition Rules & Local Regulations | RX Global Exhibitor Guide

Reed Exhibitions (RX Global), one of the world's leading exhibition organizers, has hosted numerous professional trade fairs across Brazil, covering industries such as energy, manufacturing, agriculture, packaging, healthcare, and security. Most events take place at São Paulo Expo, Expo Center Norte, and Expo Barra Funda, the country's top convention venues.

To help international exhibitors—especially those from China—participate smoothly and in compliance with local regulations, the following guide summarizes key rules and special requirements extracted from the official Exhibitor Manual.

1. Exhibitor Eligibility and Liability

• Exhibitors must be manufacturers, brand owners, or authorized distributors relevant to the show's theme.
• Booth rental rights are non-transferable—subletting or sharing space with other companies is prohibited.
• Exhibitors bear full legal and safety responsibility for their appointed contractors (builders, designers, transporters).
• The organizer assumes no liability for property loss, theft, accident, or fire.

2. Booth Construction and Design Rules

• Booth design plans must be submitted for approval at least 45 days before installation, along with a Technical Responsibility Certificate (ART or RRT).
• Construction materials must comply with Brazilian Technical Standards (ABNT).
• Masonry (brick or concrete) is prohibited—only modular or lightweight structures are allowed.
• Drilling, painting, or welding directly on venue floors is forbidden.
• Glass walls must have safety film or visible markings.
• Booth exteriors must not obstruct neighbors' visibility or extend into aisles.

3. Electrical and Equipment Use

• All power connections must be requested through the organizer; no self-wiring is allowed.
• Each booth must have a main circuit breaker easily accessible for inspection.
• All metal structures must be properly grounded.
• If actual power consumption exceeds the declared load, a 25% penalty fee applies.
• Power tools may only use PP insulated extension cords.
• An Electrical Engineering Statement and Responsibility Term must be submitted before installation.

4. Safety and Fire Protection Requirements

• Each booth must have at least one ABC dry chemical fire extinguisher, with quantity based on total area.
• Open flames, gas welding, fuel, or flammable gases are strictly prohibited.
• Equipment generating sparks, smoke, or explosive gases is not allowed.
• Booths built above fire hydrants must include removable flooring for inspection access.

5. Exhibit and Promotion Management

• Only new and authentic products may be exhibited; second-hand or counterfeit goods are forbidden.
• Exhibitors may showcase only their own or authorized brands.
• All exhibits must be accompanied by a Brazilian tax invoice (Nota Fiscal) marked "For Exhibition Use Only."
• Distribution of materials for third-party brands without authorization is prohibited.
• Leaflet distribution in aisles or public areas is not permitted.

6. Sound and Visual Display Regulations

• Maximum sound level: 75 decibels (dB).
• Outward-facing loudspeakers or sound systems are not allowed.
• Music, videos, or advertising must comply with ECAD (Brazilian Copyright Office) licensing requirements.
• LED screens, lightboxes, and projectors must be pre-approved and must not disturb adjacent exhibitors.

7. Labor and Employment Regulations

Exhibitors must comply with the Brazilian Labor Law (CLT), ensuring all staff are legally registered and covered by social security.

RX Global promotes diversity and inclusion; any discriminatory behavior will be penalized immediately.

8. Advertising and Media Regulations

• Advertising or hanging banners outside the booth requires written approval from the organizer.
• The use of balloons, inflatable figures, or mobile props in aisles is prohibited.
• Media interviews and filming must be pre-approved.
• Unauthorized filming, live streaming, or photography of other booths constitutes a violation.
• All digital activations must be uploaded via the official exhibitor portal for approval.

9. Venue Access and Vehicle Regulations

• Vehicles are not allowed inside the exhibition halls.
• Loading and unloading must take place at designated gates (e.g., Gate 4 at São Paulo Expo).
• All trucks and service vehicles must follow the assigned schedule and hold valid passes.
• Exhibitors must purchase insurance covering transportation and handling equipment.

10. Violations and Penalties

Starrise Insight｜Brazil's Institutionalized and Rigorous Exhibition Standards

Brazil's exhibition industry operates under a strictly regulated and safety-driven framework, characterized by:

• Safety and compliance: Clear rules for electrical, fire, and PPE requirements.
• Multi-level accountability: Distinct responsibilities for exhibitors, contractors, and organizers.
• Cultural contrasts: While interpersonal communication is relaxed, documentation and approvals are highly formal.
• Strong labor enforcement: Mandatory social insurance and strict compliance with CLT.

For Chinese companies entering the Latin American market, understanding these regulatory details is not just a compliance requirement—it's also a foundation for building a credible and international brand image.

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