Design TheoryColor PsychologyBrand ColorContrast ColorVisual Identity

Booth Color Psychology: Use Primary and Contrast Colors to Attract Visitors

APR 18, 20251,734 views

Colors don't just determine aesthetics—they affect recognition distance, emotional response, and dwell time. This article explains how to build from brand primary colors and combine contrast and neutral colors to attract target visitors from afar.

Booth Color Psychology

01 Establishing Primary Color: Start from Brand Assets

  • Extract the Primary Color from brand identity system to ensure online-offline consistency.
  • Keep primary color area ≤ 60% to avoid monotony or visual fatigue.

02 Contrast/Accent Colors: Enhance Recognition & Guidance

  • Choose one accent color with strong contrast to primary but not jarring.
  • Use for CTA areas, pricing/highlights, directional arrows and key zones.
  • Avoid using more than 3 accent colors simultaneously.

03 Neutral Colors: Handle "White Space" & Spatial Order

  • White/gray/black control backgrounds and edges, making primary color stand out.
  • Large neutral areas + small primary color patches create visual hierarchy.

04 Color Recommendations by Industry

Tech/Electronics

Blue + White (rational/trustworthy) + touch of neon green (innovation)

Medical/Health

White + light blue/mint green (clean/safe)

Home/Lifestyle

Beige/wood tone + touches of brand color (warmth/texture)

Automotive/Industrial

Black/charcoal + metallic finish + accent brand color (power/professional)

05 Common Issues

  • Color Inconsistency: Print, lightbox, screen each have different color gamuts; need unified standards and proofing.
  • Light Impact: Lighting color temperature affects perception (3000K warm, 4000K neutral, 5000K cool).

Quick Implementation Checklist

  • ✓ Primary Color: From brand standards (PANTONE/CMYK/RGB/HEX consistent)
  • ✓ Accent Color: 1 color, passes contrast LUT test
  • ✓ Background: Neutrals comprise 40–60%
  • ✓ Testing: Photograph from 5–10m to check "distance visibility"

FAQ

Q: If brand primary color is dark, will the booth feel oppressive?

A: Use light colors for large background areas, reserve primary color for facade/tower/accents to maintain brand identity without heaviness.

Q: Can we use gradients?

A: Sparingly; recommended for lightbox graphics or detail lines. Keep main structure solid colors for easier maintenance.

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This article is published by StarRise Global. Copyright belongs to the original author.