Lighting is not just about "illumination"—it's a critical tool for creating atmosphere, focusing attention, and reinforcing brand identity. This article systematically explains practical methods for booth lighting design, from illuminance layering and light distribution to color temperature selection.
01 Illuminance Layering (Recommended Ranges)
- Key Visual/LOGO: 800–1200lx
- Featured Products: 600–800lx
- Meeting/Ambient: 300–500lx
- Maintain lighting ratio (primary/secondary ≈2:1 or 3:1) to avoid glare and harsh reflections.
02 Lighting Distribution Methods
- Wall Washing: Evenly emphasize backgrounds/large graphics, ideal for lightboxes and brand walls.
- Spotlighting: Highlight individual items/counters (15–30° beam angle).
- Front Lighting: Portrait/meeting zones benefit from soft lighting (diffusers/louvers).
03 Color Temperature & CRI
- 4000K universal, 3000K warm, 5000K cool and rational.
- CRI ≥ 90 better suited for products requiring accurate color rendering.
04 Fixtures & Placement
- Track spotlights (adjustable angle), linear wall washers, LED strips (ambient).
- Position fixtures "from visitor viewing direction" to minimize shadows and glare.
05 Power Supply & Safety
- Centralized power management, cable routing through channels/trays; maintain distance from combustibles.
- Estimate total wattage and apply for 20–30% additional power capacity.
Quick Inspection Checklist
- ✓ Key visual and products have layered brightness, meeting area not glaring
- ✓ LOGO and large graphics free from harsh reflections/hot spots
- ✓ Counter interior/underside illuminated, no "black holes"
- ✓ Wiring neat, safety signage complete
Common Mistakes
- ❌ Flat overhead wash with no focal points
- ❌ Mixed color temperatures, brand wall color-shifted
- ❌ Power supplies stacked near combustibles
FAQ
Q: What wattage for spotlights?
A: Small-to-medium booths typically use 10–30W; consider luminous efficacy and beam angle, not just wattage.
Q: What if on-site lighting is too bright/dim?
A: Choose dimmable power supplies or circuit controls; bring backup fixtures for adjustment.
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