Intertextile Shanghai Exhibitor Rules & China Exhibition System Guide | NECC Shanghai Guide

Intertextile Shanghai Apparel Fabrics is one of Asia's and the world's most influential textile industry exhibitions. Co-organized by the CCPIT Textile Industry Sub-Council, China National Textile Information Center, and Messe Frankfurt (Hong Kong) Ltd., it is held at the National Exhibition and Convention Center (Shanghai) and attracts over 3,000 domestic and international exhibitors.

The manual reflects the systematic and strict standards of large-scale Chinese international exhibitions in safety, intellectual property, environmental protection, and digital management. Below are the core points exhibitors need to understand.

1. General Exhibition Rules

• Any form of retail, auction, or unauthorized trading is prohibited;
• Exhibits must be relevant to the exhibition theme; mixing unrelated products is not allowed;
• Booth usage rights cannot be transferred, sublet, or shared with others;
• Distribution of promotional materials and samples is limited to within the booth area;
• Booth fascia is uniformly produced by the organizer and cannot be modified without approval;
• Audio playback within booths must be muted; fashion shows or performance activities are strictly prohibited;
• Persons under 18 years old are prohibited from entering.

2. Booth Design and Setup Requirements

• Custom-built booths must be approved by both the organizer and venue management before construction;
• Booth construction materials must use flame-retardant grade B1 or above materials;
• Booth boundaries must not encroach on public aisles or affect neighboring booths;
• Any fire safety facilities, electrical cabinets, or fire extinguishers must not be obstructed;
• After booth setup is complete, the environment must be kept clean with no packaging materials left behind;
• Exhibits and advertising boards must not be placed outside the booth or in aisle areas.

3. Safety and Fire Management

• Welding, cutting, spray painting, and open flame operations are prohibited inside the venue;
• Fire extinguishers must be equipped in booths and evacuation routes must be kept clear;
• All lighting, distribution boxes, and gas pipelines must be inspected by official electricians;
• Fire safety indicator lights, sprinkler heads, or emergency exit signs must not be obstructed;
• The organizer has the right to immediately require rectification or removal upon discovering safety hazards.

4. Exhibition Period Conduct Standards

• Exhibitors must enter and exit the venue according to specified times; early dismantling is not permitted;
• Booths must be staffed during exhibition hours;
• Resale of badges, invitation letters, or access passes is strictly prohibited;
• Promotion and distribution of gifts are limited to within the booth area;
• Noise must be controlled below 70 decibels to maintain a quiet business discussion environment;
• The organizer has the right to take action against booths with non-compliant audio or disruptive behavior.

5. Intellectual Property Protection System

6. Exhibit Transportation and Handling Rules

• The designated official freight agent is Yunzhan Global Logistics (Beijing) Co., Ltd. Shanghai Branch;
• All exhibit outer packaging must be marked with the exhibition name, booth number, and box number;
• Exhibit transportation and loading/unloading operations are limited to designated unloading areas;
• Transportation insurance must be purchased by exhibitors themselves;
• Oversized or overweight cargo must be declared in advance.

7. Digital and Promotional Services

8. Conference and Promotional Activity Standards

• Exhibitors can rent meeting rooms at the National Exhibition and Convention Center for product launches or seminars;
• Meeting content must be reviewed in advance; political, religious, and non-commercial themes are prohibited;
• Corporate promotion content in presentations must not exceed 20%;
• Exhibitors can register to participate in activities such as "Technical Seminars" and "Fashion Trend Releases".

9. Special Regulations and Chinese Exhibition System Characteristics

Starrise Insight｜Integration of Institutionalization and Internationalization in Chinese Textile Exhibitions

The Intertextile exhibitor manual clearly demonstrates the high standards and strong execution of China's exhibition industry:

• Institutionalized management ensures safety and order;
• Digital services enhance exhibitor exposure and matchmaking efficiency;
• Green construction and IP protection have become the new normal in Chinese exhibitions.

For international exhibitors, understanding and complying with these rules not only helps ensure smooth participation but also demonstrates the company's professional image and commitment to sustainability.

Source

Based on the official Exhibitor Manual from the CCPIT Textile Industry Sub-Council and Messe Frankfurt (Hong Kong) Ltd., compiled and edited by the Starrise Expo Design Team.